Visual Identity System for the President of Poland

The President of the Republic of Poland, the First Lady, and the Chancellery of the President have received a unified visual identity system. Designed to work alongside the national National Emblem , the system addresses legal restrictions that prevent the National Emblem from being used on promotional materials or official gifts.


A variety of layouts were developed to demonstrate how the new identity system integrates with presidential marks and the Polish emblem. A custom-designed eagle symbol was also created—adapted for both print and digital use—to ensure consistent and accessible communication from the President.

Creative Direction

Emilia Bojańczyk & Magdalena Dobruk

Team

Design: Diana Makulska

Client

The Chancellery of the President of the Republic of Poland (KPRP)

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Exhibition—design & production