Visual Identity System for the President of Poland
The President of the Republic of Poland, the First Lady, and the Chancellery of the President have received a unified visual identity system. Designed to work alongside the national National Emblem , the system addresses legal restrictions that prevent the National Emblem from being used on promotional materials or official gifts.
A variety of layouts were developed to demonstrate how the new identity system integrates with presidential marks and the Polish emblem. A custom-designed eagle symbol was also created—adapted for both print and digital use—to ensure consistent and accessible communication from the President.
Creative Direction
Emilia Bojańczyk & Magdalena Dobruk
Team
Design: Diana Makulska
Client
The Chancellery of the President of the Republic of Poland (KPRP)
Awards