Campaign video
In collaboration with the Polish Ministry of the Interior and Administration (MSWiA) and police officers who deal with drug issues every day, we produced two animated spots—an educational campaign aimed at preventing addictions among children and adolescents ("Drugs—One Click Away" & "Warning signals").
The campaign highlights how the world of drugs has changed since the youth of parents, encouraging them to see the issue through a contemporary lens and take today’s context into account.
1
Drugs One Click Away
"Drugs One Click Away" video examines the alarming ease with which young people can access drugs today
The spot highlights how distribution channels have evolved, moving far beyond traditional networks into the digital realm. Designed for parents, the film aims to raise awareness and spark vigilance, offering a clear view of the risks their children face in an increasingly connected world.
2
Warning signals
"Warning signals" video helps caregivers recognize early indicators of drug use in young people
The video highlights changes in behavior, social life, routines, and appearance. The film is designed to make it easier for parents to respond quickly and support their children.
3
Visual Language
The black-and-white illustration acts as a visual alarm—it strengthens the message without overwhelming viewers with excessive visual stimuli and helps convey the seriousness of the topic
We developed the titles and scripts for two spots – one focuses on the ease with which young people can access drugs, while the other highlights behaviors that may alert adults to a person struggling with addiction. We also created an illustrated character that allows parents to see the world of a child struggling with addiction from a new perspective.
Creative Direction
Team
Podpunkt team:
Story: Emilka Bojańczyk, Basia Synak, Ewa Najnigier-Galińska, Magdalena Dobruk
Script, Illustrations and Animations: Barbara Synak
Voice: Barbara Synak
Sound: Marta Hinderer
Business: Magdalena Dobruk
Client
The Ministry of the Interior and Administration of the Republic of Poland
Awards