The gift tagging design system for the President of Poland
The gift tagging design for the President of Poland is part of a brand identity system for the President, the Chancellery of the President, and the First Lady.
We created an original illustration and graphic motif inspired by architectural details from the interiors of the Presidential Palace and Belweder—the official residences of the President of Poland in Warsaw.
The illustrated “Presidential Garden” was designed for flexible use: as a full composition, in smaller sections, or as individual decorative elements. Combined with the official Republic of Poland signature, the system is used to mark and personalise presidential gifts.
"Presidential Garden" illustration with Republic of Poland (RP) signature
The illustrated "Presidential Garden" is designed for use both as a complete image and in smaller segments or individual details, which—together with the RP (Republic of Poland) signature—are used to brand presidential gifts.
Zooming in on the illustration lets you see and appreciate its detailed beauty. It’s also a way to create consistent, yet varied, graphic elements used in the branding of the President of Poland. The illustration comes in four color versions, based on the official visual identity palette
For the youngest audience
We also created a special visual language for the youngest audience of the Presidential Couple. A colorful, carefully designed illustration is used to mark presidential gifts prepared for meetings with Poland’s youngest citizens
Creative Direction
Emilia Bojańczyk & Magdalena Dobruk
Team
Design & Illustations: Diana Makulska & Zuza Charkiewicz
Client
The Chancellery of the President of the Republic of Poland (KPRP)
Awards
