Adam Mickiewicz Institute — Brand Identity
The Adam Mickiewicz Institute asked us to refresh and develop its existing visual identity, as well as create a new brand identity for Culture.pl, the largest online platform promoting Polish culture and art around the world.
The change was not about breaking with the institution’s existing image, but about developing it further — respecting IAM’s 25+ years of history while responding to how the Institute itself has evolved, how it works today, and how the way we communicate culture has changed.
Evolution, not revolution
Identyfikacja wizualna Instytutu Adama Mickiewicza
A key part of the project was to retain IAM’s recognisable logo. We refined its form and adapted it for contemporary use, while keeping its original character and visual DNA intact.
Creative Direction
Emilka Bojańczyk
Team
Design: Emilka Bojańczyk, Diana Makulska, Ewa Najnigier-Glińska, Agnieszka Drozd, Oliwia Pietrzyk
Motion design: Basia Synak
Business: Magdalena Dobruk
Client
Adam Mickiewicz Institute
Awards
