Natural beauty

Hagi soaps' packaging tells the story of a floral meadow, highlighting the richness of natural ingredients, intense and varied fragrances, and a simple recipe


On one hand, we showcase a rich list of ingredients; on the other, the packaging is delicate and elegant. After all, these cosmetics are intended for use on delicate, sensitive skin.

Trying to tell a story about an opulent composition, we wanted to depart from the currently popular, minimalist aesthetics. We wanted the product to stand out on the shelf with its original design. Usually soap bars, due to their smaller size, go unnoticed next to lotions and shower gels.

Creative Direction

Emilka Bojańczyk

Team

Design & Illustrations: Zuzanna Charkiewicz, Magdalena Burdzyńska / Podpunkt

Client

Hagi Cosmetics

Awards

European Design Awards – silver medal

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Take a look

at some more...

Archiwum Pełne Pamięci—brand identity & website